The Arrivals

New Category Killers: Redefining E-Commerce by Staying Focused

The buzziest e-commerce players right now all have the same m.o. — a laser focus on a specific category, from sneakers and boots to jewelry, eyewear and innerwear. Where Amazon started with books but now offers almost everything, these companies are sticking to only one category and aiming to do it better than anyone else.

By: Rachel Strugatz. Source: WWD