By: PSFK Labs.
Chris Bennett is the cofounder of Soldsie, a social commerce platform that allows customers to purchase products by leaving comments within their feeds on Facebook, Instagram, and Pinterest. By registering their payment information with Soldsie, buyers need only type ‘SOLD’ next to their favorite branded products in order to complete purchases, all without ever having to leave their favorite social media platform.
In this way, the tool offers new methods for sellers to connect with their fans and transform product discovery into seamless sales. The service not only capitalizes on impulses but also extends the reach of every transaction through its ability to broadcast on the shopper’s feed—tying commerce to word-of-mouth marketing.