Dollar Shave Club and Harry’s are changing the way men buy their razors, now Gillette wants a piece of the e-commerce pie.
By Tracy Maple.
The Procter & Gamble brand’s launch of Gillette Shave Club follows the path of startups Dollar Shave Club and Harry’s.
Online retailers offering subscribers monthly deliveries of razors are a new phenomenon, fresh-faced scruff compared with the more mature, full-bearded brands like Gillette and Schick. But those startups are trying to take a nick out of a high-margin business, and the biggest of the giants has noticed.
Read more at Internet Retailer.