Gillette wants a slice of the online razor club business

Gillette Shave Club

Dollar Shave Club and Harry’s are changing the way men buy their razors, now Gillette wants a piece of the e-commerce pie.

By Tracy Maple.

The Procter & Gamble brand’s launch of Gillette Shave Club follows the path of startups Dollar Shave Club and Harry’s.

Online retailers offering subscribers monthly deliveries of razors are a new phenomenon, fresh-faced scruff compared with the more mature, full-bearded brands like Gillette and Schick. But those startups are trying to take a nick out of a high-margin business, and the biggest of the giants has noticed.

Read more at Internet Retailer.

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