The Rise of the Connected Consumer and What it Means for the Retail Industry


By: Ernesto Sosa.

There was a time when traditional retail was all about stocking products customers might have wanted, letting everybody know through old-school mass-market advertising what was in store, and when prospective customers visited, making it as easy as possible for them to buy.

Today, with the rise of the mobile connected consumer, the growing penetration of new technologies and a purchasing process reinvented through social collaboration, retailers face a more challenging, complex environment affected by a complete disruption of the traditional retail business model as we know it.

Read more at Huffington Post

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