I.am+, the tech startup founded by pop star and entrepreneur will.i.am, has raised $117 million in venture funding, the company told Reuters on Monday as it announced its entry into the corporate computing market with a voice assistant for customer service.
The company, founded in 2012, initially focused on consumer electronics devices such as headphones. The new artificial intelligence product, similar to Apple’s Siri and Amazon’s Alexa, marks a sharp departure for the firm, which now employs about 300 people.
Its most recent funding round, an $89 million investment by a group including Salesforce Ventures, closed in March but had not been previously announced.
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