The Instagram Effect: How the platform drives decisions at fashion brands

Baublebar

For brands Instagram is the first point of contact for new fashion trends.

By Hilary Milnes.

Baublebar, the online retailer for fast-fashion jewelry, goes through its production design cycle in just a few weeks, from initial sketch to site launch. Co-founder Daniella Yacobovsky said that to keep up the pace, the team must have a clear grasp on what’s trending, what’s resonating with Baublebar’s customers, and current colors, patterns and designs.

For such inspiration, “we rely on every single touchpoint that we can get access to,” said Yacobovsky. The most important touchpoint, for now, is Instagram.

Read more at Digiday.

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