By Yaroslav Azhnyuk.
Just over a month ago, the largest M&A deal in ecommerce history took place. To the surprise of many, it was a pet ecommerce company, Chewy.com, which was acquired by Petsmart for a cool $3.35B, which is nearly $50M more than Walmart paid for Jet.com. Shortly before the Chewy.com deal, Rover.com acquired DogVacay in an all-stock deal — and not long before that, Whistle, a company making dog GPS and activity trackers was acquired by leading CPG Mars for $117M.
The pet industry, which until recently was largely ignored, is suddenly heating up.
Read more at Entrepreneur.