Connected Home Might Be the Next Big Thing But Connected Pet Is Big Right Now

The future of the connected pet industry
By Yaroslav Azhnyuk.

Just over a month ago, the largest M&A deal in ecommerce history took place. To the surprise of many, it was a pet ecommerce company, Chewy.com, which was acquired by Petsmart for a cool $3.35B, which is nearly $50M more than Walmart paid for Jet.com. Shortly before the Chewy.com deal, Rover.com acquired DogVacay in an all-stock deal — and not long before that, Whistle, a company making dog GPS and activity trackers was acquired by leading CPG Mars for $117M.

The pet industry, which until recently was largely ignored, is suddenly heating up.

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