This Bay Area startup is arming retailers with the technology to take on Amazon Go

Inside Amazon’s Battle to Break Into the $800 Billion Grocery Market
By Nat Levy.

Amazon is still tinkering with the checkout-free technology behind its Amazon Go retailer concept, but Palo Alto, Calif. startup Standard Cognition is moving to the front of the line, releasing an “alternative” technology with a similar goal of eliminating the checkout process that it will supply to retailers.

The startup, part of Y Combinator’s Summer 2017 batch, today embarked on the initial launch of its artificial intelligence-based system that lets consumers shop and pay without stopping to check out. The company bills its technology as a way for retailers to cut labor costs by eliminating cashiers, better use store space, track inventory and protect against theft.

The company said it is in “advanced talks” to set up pilots of its technology with several retailers. The technology uses machine vision and artificial intelligence to identify each item and detect when items are picked up, put back or left somewhere else in the store.

Read more at Geekwire.

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