The one year old company marries performance and style, and with this investment Tracksmith will be able to expand their offerings.
By Angela Velasquez. Source: Vamp.
Pentland Group, makers of Lacoste, Hunter and Kickers, is expanding into running by investing in Boston-based running brand Tracksmith.
The running footwear company, co-founded by Matt Taylor, launched in July 2014 on the premise that style and performance are not mutually exclusive. The company has since added a full women’s line, held a pop-up shop at the Boston Marathon and hosted training camps for elite amateur athletes.
The funding will allow Tracksmith to scale production, increase product offerings and build a core team aligned with the company’s “sport first” culture. Pentland’s investment will also be used towards the brand’s quarterly publication, Meter Magazine.
“We have followed Tracksmith’s progress since Matt started the brand and have been impressed with what he and his team have accomplished in a short period of time,” said Andy Rubin, Pentland Group board director, in a statement. “Tracksmith speaks with an original and authentic voice, backed up with great product that the market loves. We are excited about what the future holds,” he added.