HelloFresh Aims for IPO Start in Second Half of October

An Interview with HelloFresh CEO Dominik S. Richter
By Ruth David, Manuel Baigorri, and Stefan Nicola.

HelloFresh, the meal-kit startup owned by Rocket Internet SE, aims to announce an initial public offering in the second half of October as the German company tries to distance itself from the post-IPO flop of Blue Apron Holdings Inc., people familiar with the matter said.

HelloFresh has been waiting for preliminary third-quarter earnings to be ready to show investors continued growth of the business before announcing an intention to float, said the people, who asked not to be identified because preparations are private. The Berlin-based company and its advisers are meeting investors to gauge demand for the listing, which could value the business at 1.5 billion euros to 2 billion euros ($2.3 billion), and there’s been no final decision on the IPO yet, they said.

Read more at Bloomberg.

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