Hain Celestial’s Cultivate Ventures acquires The Better Bean Co.

The Better Bean Co. is acquired by Cultivate Ventures
By Rebekah Schouten.

LAKE SUCCESS, N.Y. — The Hain Celestial Group, Inc.’s strategic platform Cultivate Ventures has acquired The Better Bean Co., manufacturer of prepared beans and bean-based dips served in chilled deli tubs. Better Bean will augment Hain Celestial’s offerings in the perimeter of the store, the company said. Financial terms of the transaction were not disclosed.

“Better Bean is well suited for the Cultivate Ventures portfolio given our focus on the perimeter of the store with our BluePrint functional beverages, Yves Veggie Cuisine vegetarian offerings and Health Valley refrigerated soup products,” said Beena Goldenberg, chief executive officer of Cultivate Ventures and Hain Celestial Canada. “Better Bean products are aligned with consumer demand for nutritious food, plant-based protein, fiber, clean labels and convenience.”

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