By Emily Wasik.
If the world’s preeminent retailers were in a Fight Club-esque sparring match over the accolade for “biggest retail juggernaut,” Amazon would win without a blink. The real question on every retailer’s mind, though is: How can they start showing Amazon their game face and stop fighting a losing battle?
In comes Westfield to the rescue as the retail tug-of-war referee. This year, the shopping mall corporation created the world’s first retail technology network, called OneMarket, as a way to finally level the playing field. The network unites retailers, brands, venues and partners to facilitate collaboration, encourage data sharing and implement new technologies like natural voice processing, AI and AR at scale.
Read more at PSFK.