By Ryan Ori.
Armitage Avenue is adding yet another online retailer, reinforcing the street’s reputation as Chicago’s go-to spot for expanding from cyberspace to retail space.
Online home furnishings retailer Serena & Lily plans to move into a two-level shop on the Lincoln Park street, according to its landlord, Acadia Realty Trust.
Serena & Lily leased the 4,743-square-foot space at 853 W. Armitage Ave., where it plans to open a shop in the spring, said Chris Conlon, executive vice president and chief operating officer at Acadia Realty Trust. The space previously was leased to BCBG, a clothing-store brand that went bankrupt.
Serena & Lily, based in Sausalito, Calif., currently has just six shops and one outlet store, none of which are in the Midwest, according to the company’s website.
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