Serena & Lily is latest online retailer to set up shop on Armitage Avenue

Serena & Lily is latest online retailer to set up shop on Armitage Avenue
By Ryan Ori.

Armitage Avenue is adding yet another online retailer, reinforcing the street’s reputation as Chicago’s go-to spot for expanding from cyberspace to retail space.

Online home furnishings retailer Serena & Lily plans to move into a two-level shop on the Lincoln Park street, according to its landlord, Acadia Realty Trust.

Serena & Lily leased the 4,743-square-foot space at 853 W. Armitage Ave., where it plans to open a shop in the spring, said Chris Conlon, executive vice president and chief operating officer at Acadia Realty Trust. The space previously was leased to BCBG, a clothing-store brand that went bankrupt.

Serena & Lily, based in Sausalito, Calif., currently has just six shops and one outlet store, none of which are in the Midwest, according to the company’s website.

Read more at Chicago Tribune.

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