By PSFK Labs.
Revolving Discovery: In order to keep stores and spaces feeling fresh and exciting and introduce shoppers to the new and the next, retailers and mall operators are programming locations with a rotating selection of brands, products and experiences.
51% of U.S. consumers are loyal to brands that keep them on the cutting edge by consistently offering the latest products and services.
Seeing Beyond The Loyalty Illusion. Accenture, 2017
“If this store was four floors of product, people would come the first time and then not come again. The challenge is that when you come here three months from now, it needs to be constantly changing.”
Mark King. President, Adidas Group North America
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