By Nick Ismail.
A new survey from Ingenico Group and InternetRetailing reveals that 93% of online retailers believe mobile innovation affects profitability, but only 40% describe themselves as mobile first. The research further reveals that while most retailers appreciate the value of being mobile first and of mobile innovation within their business, there’s a wide gulf between their aims and current capabilities.
The in-depth research, The Impact of Innovation in the Mobile Customer Journey, was undertaken by Ingenico ePayments, the online and mobile commerce division of Ingenico Group, in conjunction with InternetRetailing.
Read more at Information Age.