What online fashion brands can learn from Amazon’s stores

What online fashion brands can learn from Amazon’s stores
By Hilary Milnes.

It’s often said that Amazon will eventually succeed at anything it puts its time and resources to, and a physical iteration of its selling platform should be no different. In May, the doors to its newest brick-and-mortar bookstore opened in New York City, putting the e-commerce giant’s prowess to a real-life test in America’s shopping capital.

Brands should be paying attention. While traditional retail is suffering through a period of dismantling change, pure-play retailers are realizing there’s still value in a physical store — the trick is getting right. And who could do it better than Amazon?

Here’s a rundown of what fashion retailers can learn from its foray into physical retail (as well as what Amazon lacks).

Read more at Glossy.

Be first to comment