By Hilary Milnes.
It’s often said that Amazon will eventually succeed at anything it puts its time and resources to, and a physical iteration of its selling platform should be no different. In May, the doors to its newest brick-and-mortar bookstore opened in New York City, putting the e-commerce giant’s prowess to a real-life test in America’s shopping capital.
Brands should be paying attention. While traditional retail is suffering through a period of dismantling change, pure-play retailers are realizing there’s still value in a physical store — the trick is getting right. And who could do it better than Amazon?
Here’s a rundown of what fashion retailers can learn from its foray into physical retail (as well as what Amazon lacks).
Read more at Glossy.