Nike could be close to selling its athletic gear directly on Amazon.com’s e-commerce site, a move that would further rattle brick-and-mortar retailers that have depended on big brands like Nike to drive sales.
On Wednesday, a research note issued by Goldman Sachs speculated Nike (NKE, -0.49%) could soon prepare to sell the company’s apparel and shoes on Amazon (AMZN, -0.09%) in a bid to court younger shoppers who have increasingly turned to e-commerce shops for their shopping needs. The speculation led to some stock movement on Wall Street: legacy Nike wholesale partners like Foot Locker (FL, -0.67%) and Dick’s Sporting Goods (DKS, +1.42%) saw shares dip as much as 5%.
The potential relationship comes at an uncertain time for the world’s largest athletic gear maker. Nike’s sales growth has slowed in North America, a development Mark Parker, the company’s CEO, attributes to consumers increasingly buying more online and make fewer trips to physical stores.
Read more at Fortune.