By Sarah Perez.
Facebook Messenger is coming to businesses’ own websites. The social network announced today the launch of a new customer chat plugin into closed beta, which will allow customers to talk directly with businesses on their websites using Messenger, and continue those conversations across web, mobile and tablet devices.
While there are already plenty of customer support and chat plugins for websites on the market, Facebook’s advantage is its platform and reach.
Not only does the ability to use Messenger mean the business is making itself available within an application that now reaches some 1.2 billion monthly users and growing, the Messenger platform also supports features like payments, bots that understand natural language, and rich media, among other things.
Read more at Techcrunch.