To suit customer nuances, Brooks Brothers rolled out a tailor-made app

To suit customer nuances, Brooks Brothers rolled out a tailor-made app
By Naomi Eide.

With almost two centuries in business, Brooks Brothers knows how to make suits. The manufacturing process, however, is a timely ordeal and takes months to provide a customer with a product tailored for the best fit and style.

That’s one of the reasons Brooks Brothers turned toward technology to streamline its business processes. Partnering with Zudy and using Vinyl, its no-code app development platform, Brooks Brothers created an app merging online and in-store transactions with customer data.

The platform is a suite of programs built by Zudy, including a CRM, Made to Measure program to include custom tailoring and alterations. Associates only have to log in once to access all the programs in store.

Accurately capturing customer requests is especially important in the Made to Measure program where everything can be dictated, including whether someone wants business card pockets.

Read more at RetailDive.

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