As Amazon’s sales grow, traditional retailers get creative

Amazon goes live at Kohl's
By The Associated Press.

Toys and TVs at J.C. Penney, Barbies at Best Buy, kitchen appliances like wine refrigerators at B.J.’s. As the holiday shopping season officially kicks off Thursday, shoppers may find some surprises at their favorite stores. Even as retailers are counting on a lift from a better economy, they’re looking beyond economic data and mapping out ways to pick up sales from other retailers as Amazon (AMZN) expands its reach.

That can mean opening earlier than rivals on the holidays or even jumping into new product categories. The fight for market share comes as analysts at Bain say Amazon is expected to take half of the holiday season’s sales growth.

And Amazon is the top destination for people to begin holiday shopping, according to a September study by market research firm NPD Group.

Read more at CBS News.

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