Adidas just launched a new shopping app that learns what you like

Adidas released new customized app
By Dennis Green.

Adidas is launching a new app — and this time, it’s personal.

The new app features a personalized newsfeed, a chatbot to field customer inquiries, and a full online store.

It’s designed to be the new centerpiece of Adidas’ app-based mobile experience, Joseph Godsey, the company’s global head of digital commerce, told Business Insider.

“[We] tried to create an app experience that was unique to us,” Godsey said.

Read more at Business Insider.

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