By Dennis Green.
The new app features a personalized newsfeed, a chatbot to field customer inquiries, and a full online store.
It’s designed to be the new centerpiece of Adidas’ app-based mobile experience, Joseph Godsey, the company’s global head of digital commerce, told Business Insider.
“[We] tried to create an app experience that was unique to us,” Godsey said.
Read more at Business Insider.