Tapestry wants to use its customer database of 120 million to drive growth

Tapestry wants to use its customer database of 120 million to drive growth
By Hilary Milnes.

Tapestry, the newly rebranded Coach, Inc., wants to become America’s first luxury conglomerate. To do so, it’s uniting the global customers of the company’s three brands — Coach, Kate Spade and Stuart Weitzman — into a combined database to drive growth.

During the announcement of its first quarter earnings of fiscal 2018, which showed net sales increasing 24 percent year-over-year to $1.3 billion, company CEO Victor Luis spoke to a continued emphasis on increased synergy across the three brands, following the acquisition of Kate Spade, which Coach bought for $2.4 billion earlier this year. This applies to the entire manufacturing process and supply chain for Coach, Kate Spade and Stuart Weitzman, as well as how the company takes in customer data. Right now, the database captures data from 80 million U.S. households and 120 million global households, according to Luis.

“Our strategy and data analytics team is chomping at the bit as we take the data from all the brands and bring it together,” said Luis. “We’re currently looking at opportunities to take the information in our database and leverage it effectively across each brand.”

Read more at Glossy.

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