By Hilary Milnes.
Brooke Taylor Corcia, the founder of online fashion and lifestyle store The Dreslyn, wanted to launch her own company to get a more accurate representation of West Coast fashion into the e-commerce lexicon.
“E-commerce boutiques and marketplaces all seemed to have a New York or European feel,” said Corcia. “LA was represented as either being super laid-back or ‘red carpet.’”
Three years after launching The Dreslyn as an online destination for access to the chic side of West Coast style, Corcia spoke to Glossy about the art of restraint in building an online store, the key to building two-sided brand relationships and the importance of data.
Read more and listen to the podcast at Glossy.