The art of customer acquisition: Five startups share how they cracked the code

What is needed to customer acquisitions
By Shilpa S Ranipeta.
Zaggle’s founder says that customer acquisition is like dating. You never know how it’s going to be, how it will turn out and whether they will stay on or not.

Burning cash to acquire customers – most of them have done it. Be it Flipkart, Amazon or Snapdeal. Be it Swiggy, TinyOwl, Zomato. Be it Uber or Ola. Because let’s face it, acquiring customers is not easy, especially if it’s a B2C model.

Speaking at the August fest in Hyderabad, five startups across industries shared their experience on how they went about acquiring customers and what worked for them.

Raj N Phani, founder of restaurant cashback and analytics startup Zaggle says that customer acquisition is like dating. You never know how it’s going to be, how it will turn out and whether the customer will stay on or not.

build a customer base. And this helped them get the initial core users.

Another thing Quack Quack did was ‘smart marketing’. It targeted people already using dating apps by advertising on competitor apps and also on social media – again with an eye on those using similar apps such as Tinder. It is much easier to convert these people into paid users.

Another thing that worked for Quack Quack was influencer marketing on Instagram.

This is something Raj N Phani also swears by.

“Influencer marketing is the most influencer tool in my opinion to get customers. They follow the influencer and a network is built. This is a much better and easier way to acquire customers,” he says.

Read more at The News Minute.

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