This “Climate Beneficial” Wool Hat Comes From Carbon-Positive Sheep

By Adele Peters.

At the southern end of the Surprise Valley on the border of California and Nevada, Bare Ranch looks essentially like it did in the early 1900s: sheep and cattle grazing on broad fields under a backdrop of mountains. But because of some subtle changes, the ranch now produces what’s being marketed as “climate beneficial” wool.

The wool–which The North Face is using in a new beanie with the tagline, “Warm your dome, not the globe”–is produced in a way that allows the ranchers to sequester large amounts of carbon as they raise sheep. In a year, Bare Ranch’s methods will sequester around 4,000 metric tons of CO2, offsetting the emissions from roughly 850 cars.

Read more at Fast Company.

Be first to comment