By Adele Peters.
At the southern end of the Surprise Valley on the border of California and Nevada, Bare Ranch looks essentially like it did in the early 1900s: sheep and cattle grazing on broad fields under a backdrop of mountains. But because of some subtle changes, the ranch now produces what’s being marketed as “climate beneficial” wool.
The wool–which The North Face is using in a new beanie with the tagline, “Warm your dome, not the globe”–is produced in a way that allows the ranchers to sequester large amounts of carbon as they raise sheep. In a year, Bare Ranch’s methods will sequester around 4,000 metric tons of CO2, offsetting the emissions from roughly 850 cars.
Read more at Fast Company.