Target to roll out exclusive K-beauty brand, growing its makeup offerings

Target releases k-beauty routine kit
By Lauren Thomas.

Target is growing in the beauty department.

The big-box retailer earlier this week unveiled an exclusive brand, building on its successes online, that’s about to hit the market.

The collection, called Glow Studio, will feature four-step routine kits that simplify a typical 10-step Korean beauty regimen, making it more accessible to users. In launching Glow Studio, Target is working with e-commerce site and Korean beauty expert Glow Recipe.

K-beauty products have rapidly grown in popularity across the U.S., as they’re known for using unique ingredients like green tea and chai tea to cleanse and hydrate skin. In Korea, beauty routines are more focused on prevention rather than treating issues like acne or wrinkles, Target explained in its blog post.

“K-Beauty is one of the fastest growing categories in premium skincare at Target,” Mark Tritton, Target’s chief merchandising officer, said in a press release.

Read more CNBC.

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