By Elizabeth Segran.
Buying jeans can be tricky and Levi’s knows it.
When you’re in the market for a new pair, you must go down a rabbit hole of decisions. Do you want them to be tight or loose in the thighs? What about the butt? And what about the leg opening: Are you more of a wide-leg or skinny-jeans kind of person? Then you need to consider the wash: Are you into dark, light, or stonewashed?
“In the past, customers have largely bought products in store, where they have the guidance of a sales expert who can walk them through the process,” says Marc Rosen, EVP of global e-commerce. “But we’ve been investing in making the online experience as seamless as shopping in a store. It’s harder than you might think.”
Read more at Fast Company.