Levi’s created a bot to help you find the perfect pair of jeans

Levi's using robot to create perfect pair of jeans
By Elizabeth Segran.

Buying jeans can be tricky and Levi’s knows it.

When you’re in the market for a new pair, you must go down a rabbit hole of decisions. Do you want them to be tight or loose in the thighs? What about the butt? And what about the leg opening: Are you more of a wide-leg or skinny-jeans kind of person? Then you need to consider the wash: Are you into dark, light, or stonewashed?

“In the past, customers have largely bought products in store, where they have the guidance of a sales expert who can walk them through the process,” says Marc Rosen, EVP of global e-commerce. “But we’ve been investing in making the online experience as seamless as shopping in a store. It’s harder than you might think.”

Read more at Fast Company.

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