By Marina Strauss.
Premium parka specialist Canada Goose is taking its first major step outside of its core outerwear category as it launches a line of sweaters for up to $650 a pop even as it rapidly expands globally and beyond winter clothing.
The Toronto-based company, which went public this year, is betting that consumers will be ready to open their wallets for Canada Goose knitwear to keep them warm in the same way that its jackets serve a similar purpose.
“We’re launching knitwear in a small way at the beginning – it’s going to be hard to get,” Dani Reiss, chief executive officer of Canada Goose Holdings Inc., said in an interview Monday as the sweaters began to appear in select stores and online.
Read more at the Globe and Mail.