Why $200 Adult Security Blankets Are A Stroke Of Startup Genius

Gravity is a weighted blanket for adults

Gravity, the self-described “weighted blanket for sleep, stress, and anxiety,” recently   raised over $4.7 million on Kickstarter. Maybe the product’s developers meticulously orchestrated this awareness strategy, or maybe they just fell ass-backwards into it. It’s so well-done I’m inclined to believe it’s the former, but who knows?

What I do know is that every startup founder needs to get people aware of and excited about an idea that nobody’s ever heard of at first. To do that, you need to make some kind of a promise that your customers want you to keep.

Read more at Fast Company.

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