By Ben Paynter.
Why do roughly two-thirds of Americans live paycheck to paycheck? How do half of all households not use budgets at all? Why are late fees a continued burden on people’s monthly expenses?
Will Tucker-Ray and several colleagues at Ideas42, a nonprofit behavioral design firm, pondered these questions and many more late one night in 2012, while researching what policies or practices might improve personal and consumer finance decisions. Their zaniest solution was also their best. “Somebody said, ‘What if you just had a fuel gauge on the credit card itself, like, it just told you how much you had left.”
Read more at Fast Company.