Walmart and Jet.com are dividing America to conquer it

Walmart

Walmart brass feels its brand may not be the best when it comes to selling to urban customers.

The discount giant will have its youngish Jet.com e-commerce unit focus on shoppers in New York, Chicago, Boston and other large cities, while the 55-year-old discounter’s online store will focus on the rest of the country, The Post has learned.

The two-Americas strategy — Jet.com for urban millennial customers and Walmart for the remainder of the country — was disclosed recently to a town hall meeting of Jet.com employees at the 3-year old company’s Hoboken, NJ, headquarters.

Read more at NY Post.

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