Under Armour (UAA, +6.32%) has joined the ranks of brands offering subscriptions in a move aimed at reigniting the pace of its sales growth.
The sportswear company on Thursday launched ArmourBox, a new monthly subscription service that sends customers items every month, two months or three months, according to the subscriber’s wishes. The shipments are based on a profile he or she has created indicating personal preferences in terms of sports activities and style. That information then guides how a stylist, called an “official outfitter,” will pick the four to six pieces of Under Armour merchandise that will be sent to the customer.
Read more at Fortune.