Under Armour Jumps On the Subscription Box Bandwagon

Under Armour launches ArmourBox
By Phil Wahba.

Under Armour (UAA, +6.32%) has joined the ranks of brands offering subscriptions in a move aimed at reigniting the pace of its sales growth.

The sportswear company on Thursday launched ArmourBox, a new monthly subscription service that sends customers items every month, two months or three months, according to the subscriber’s wishes. The shipments are based on a profile he or she has created indicating personal preferences in terms of sports activities and style. That information then guides how a stylist, called an “official outfitter,” will pick the four to six pieces of Under Armour merchandise that will be sent to the customer.

Read more at Fortune.

Be first to comment