Taxify Launches in London

Taxify launches in London
By Natasha Bach.

Move over, Uber.

There’s a new guy in town: Taxify, started by a 23-year-old college dropout.

Estonian founder Markus Villig launched Taxify first in its native eastern Europe four years ago and then expanded into Africa. It currently has a presence in 19 countries, and is the largest ride-sharing company in eight of the 19 countries in which it operates. To date, it has 2.5 million customers across the 19 markets. This week, it is breaking into the western European market, launching first in London, with its sights set on Paris next.

Taxify’s user experience is nearly identical to Uber. The user downloads the app, registers their number, and orders the car to their location. But there are two key differences. Users can pay with a pre-registered bank card or with cash. And perhaps more importantly, according to Business Insider, the same journey on Taxify can be nearly three times cheaper than with Uber.

Read more at Fortune.

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