David is taking on Goliath as Shipt, an online grocery delivery startup based in Birmingham, Ala., goes up against San Francisco’s grocery delivery champion Instacart, as well as AmazonFresh and Google Express, to become the U.S.’ number one grocery delivery brand.
Until now, the Alabama startup had not made any move to topple the reigning grocery delivery champs out of major coastal cities like New York and Los Angeles, but now that can finally change.
Shipt has raised $40 million in venture capital on top of last year’s funding as initial investors doubled down on their contributions. Supporters included Greycroft Partners, e.ventures and Harbert Venture Partners.
The Alabama startup eliminates grocery store trips for 20 million families in 47 metro areas. With the new funding, it plans to explode into 60 new cities, breaking out of the southeastern and Midwestern box where it’s been operating since its inception in November 2014.
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