On-demand alcohol-delivery startup Saucey raises $5.4 million more

Saucey raises $5.4 million more
By Connie Loizos.

Saucey, an L.A.-based alcohol-delivery company, has raised $5.4 million in Series A funding led by Bullpen Capital, with participation from earlier and new investors, including Blumberg Capital, Structure Capital and HashtagOne.

Saucey, which has now raised $10.2 million altogether, is competing against a dizzying number of alcohol-delivery companies. In addition to direct rivals like Drizly, Thirstie and Swill, delivery companies like Postmates and Instacart are increasingly focusing on new categories, including alcohol delivery. Amazon is also beginning to offer beer and wine delivery in a growing number of cities.

Some CEOs might find the landscape daunting. In a chat with TechCrunch yesterday, Saucey CEO Chris Vaughn didn’t seem deterred by his company’s many challengers, partly because the market opportunity these companies are chasing is humongous, and partly because he thinks Saucey can become the favorite of regulators in the states where it operates.

We chatted with Vaughn yesterday about the company. Our conversation has been edited for length.

Read more at Techcruch.

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