Are hotels the new frontier in experiential retail?

Hotels are becoming the new retail space
By Lara Ewen.

As brands look toward the future of experiential retail, there’s a new “experience” on the rise. One that promises not just a way to connect with shoppers and grow loyalty, but could also create an entirely new type of retail flagship.

Retail has been going through something of an identity crisis and it’s not hard to see why. Malls are in trouble, America’s over storing problem is coming to a head, and even shopping stalwarts like New York City’s Fifth Avenue are seeing troubling changes as flagships such as Ralph Lauren and H&M close shop and move elsewhere.

Brands are trying to connect with millennials in a way that feels authentic and the buzzword of the day is experiential retail.

Read more at RetailDive.

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