AUSTIN, Texas–(BUSINESS WIRE)–BigCommerce, the leading ecommerce platform for fast-growing and established brands, today announced the winners of the 2017 BigCommerce Innovation Awards, an international contest recognizing excellence in ecommerce innovation. Winning brands – Andie Swim, Beer Cartel, Bob Johnson’s Computer Stuff and Seriously Silly Socks – stood out among hundreds of submissions for visionary developments that drive growth opportunities, solve business challenges, and deliver outstanding customer experiences above and beyond traditional online retail. Digital ecommerce agency Brand Labs was also recognized as BigCommerce Agency Innovator of the Year.
“This year’s award winners demonstrate that innovation extends far beyond a single site factor,” said Jimmy Duvall, chief product officer at BigCommerce. “Each brand interpreted what innovation meant for their specific audience, and tailored their marketing, product and customer experiences to address those specific needs. The result is a group of websites that elicit brand loyalty, encourage site conversion and drive repeat purchase.”
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