By David Gianatasio.
After his first Hollywood hit, King Kong rampaged through various sequels.
Aping that career trajectory, the king-sized, Kong-style gorilla balloon that stole the show in Volkswagen’s popular Tiguan TV campaign pops up today in a virtual scavenger hunt game.
Called “Rule the Road” and played on Instagram, the game has a race-through-the-city format that positions the 2018 Tiguan as a fun, sophisticated car for urbanites. The game drops today at 1 p.m. ET and runs through Oct 5. Daily clues guide users on a search for Tiguans hidden in a bustling metropolis. Once they find the right car, players submit a screenshot for a chance to win prizes, including a 10-day drip to San Francisco, Miami or New York.
Read more at AdWeek.