By Jill Manoff.
Rebecca Minkoff is giving its website a new look, inspired by its shoppers’ Instagram habits.
“For millennials and Gen Z, the Instagram search is the new Google search,” said Uri Minkoff, co-founder and CEO of the brand. “They’re going to Rebecca Minkoff on Instagram and they’re looking at the narrative of the grid, then they’re bouncing to the e-commerce platform on mobile.”
Currently, more than 50 percent of Rebecca Minkoff’s site traffic is through mobile, Minkoff said.
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