Why Maybelline is winning at social media

Why Maybelline is winning at social media
By Jessica Schiffer.

Among beauty brands, Maybelline is the master of driving social media engagement.

The L’Oréal-owned brand has beat out its parent company, as well as competitors including Estée Lauder and Revlon, in cross-platform engagement since the start of the year, according to recent analysis from ShareIQ, a social analytics company. On Instagram, for example, Maybelline saw a total of over 59 million likes between the start of the year and October 20, compared to L’Oréal’s 27 million likes and Estée Lauder’s 5 million likes during the same period.

Read more at Glossy.

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