How a little-known frozen food startup is boosting its footprint through Instagram

Daily Harvest using social to boost consumers
By Tanya Dua.

Frozen food has traditionally had a bad rap, making one think of sloppy pizzas and microwavable TV dinners — not nutritious fruits and vegetables.

But soup and smoothie subscription service Daily Harvest has been able to successfully counter that perception, by putting its organic smoothies, overnight oats, chia puddings and sundaes front and center on Instagram.

A little over a year since it went national, the startup has managed to surpass 1 million smoothie sales, attract high-profile investors like Gwyneth Paltrow and Serena Williams and amass a significant number of social media followers, particularly on Instagram.

Read more at Business Insider.

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