Converse hopes to court Gen Z with a new Twitter video series

Converse hopes twitter videos will help them tap into Gen Z
By Jessica Schiffer.

For its first installment of a larger brand refresh, Converse will launch a celeb-fueled video series on Twitter on Tuesday geared toward the Gen Z audience.

The series was inspired by the casual, off-the-cuff format of public access TV in the ‘80s and ‘90s. Each episode has a celebrity host who will invite their friends along — a mix of artists, activists and innovators — to help reflect on matters they find important. (Brand-centric topics will be avoided, though all guests will, of course, be wearing Converse.) Miley Cyrus and Maisie Williams (of “Game of Thrones”) host the first two episodes.

Read more at Glossy.

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