How Chubbies uses social media to build its brand

Chubbies instagram photo
By Fareeha Ali.

Content and commerce work together to drive customer loyalty and engagement with Chubbies Shorts, Tom Montgomery, co-founder of Chubbies, said at the Internet Retailer Conference & Exhibition last week.

The 5-year-old men’s casualwear retailer has about 2 million followers across social media channels Facebook, Twitter, Instagram and Snapchat. And those followers are loyal. Each week, Chubbies receives more than 1,000 photos from customers through social media. For instance, customers will post pictures of themselves in Chubbies’ apparel and use the hashtag #chubbies. The e-retailer sifts through the content stream tagged with the hashtag on each social media channel and posts some of the photos and content on Chubbies.com and its social media channels.

“We rely on this user-generated content to curate our social media accounts,” Montgomery said.

Each week Chubbies has about 3,000 shares of editorial content, such as blog posts, via social media. The e-retailer also has up to 200,000 engagements with social media postsand 5-7 million video views each week. The most recent photo on Chubbies’ Facebook, for example, has nearly 2,000 likes and 400 shares.

Read more at Internet Retailer.

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