By Jeff Beer.
As I’ve written about before, the proliferation of branded podcasts over the last year continues, as marketers become more comfortable with the growing media format and look to engage people beyond a host reading out a scripted message. Microsoft, Virgin Atlantic, eBay, Tinder, Slack, Spotify… and now meal kit company Blue Apron joins the audio fray with “Why We Eat What We Eat,” hosted by Cathy Erway.
Created with Gimlet Media (it’s the podcast company’s sixth branded podcast partnership), the new podcast aims to explore the anthropology behind some of America’s biggest food trends. Episodes will look into how kale went from a deli garnish to a full-on sensation, what makes a picky eater, and the American institution known as the potluck dinner.
Read more at Fast Company.