Why BarkBox Uses Comedians Instead of Marketers to Create Engaging Content

BarkBox Uses Comedians Instead of Marketers to Create Engaging Content
By Sami Main.

Have you seen those videos of dogs tearing into a box full of toys and treats every month?

Subscribers to BarkBox, the monthly delivery service that brings products tailored to your dog’s size and sensibility, snap photos or videos to post on social media of their dogs enjoying a fresh delivery. After all, nearly every piece of packaging and paper in the box reminds dog owners to use the hashtag #barkboxday—a trademark as consistent as their effort to infuse humor in every consumer interaction they have with Barkbox or parent company Bark.

Read more at AdWeek.

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