‘Everyone’s afraid of it’: Why fashion brands are still avoiding Instagram Live

Why fashion brands are scared of Instagram live
By Bethany Biron.

Earlier this week, more than 10,000 viewers tuned in to watch a 6-minute discussion between Gucci creative director Alessandro Michele and Jared Leto, conducted on Gucci’s Instagram Live page.

The conversation was part of a new feature launched by Instagram in October, which allows users to add friends to a live broadcast using split-screen mode. However, despite wooing early adopting figures like Michele, most fashion brands have steered clear.

Read more at Glossy.

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