By Bethany Biron.
Alice + Olivia is turning to dating app Bumble to advertise first-date outfits.
As part of its first in-app campaign that launches today, Alice + Olivia is helping women select first-date outfits by featuring looks modeled by influencers and selected by Alice + Olivia CEO and creative director Stacey Bendet and Bumble CEO Whitney Wolfe. Tapping on ad that will appear between swipes of romantic prospects directs to Alice + Olivia’s online store for a 20 percent discount off the advertised product.
Bumble boasts that 59 percent of its users are female thanks to its “women ask first” model. Bendet said she was attracted to the company’s ethos and felt it was a natural fit for experimenting in a digital context, an area she has not been shy to dive into. Most recently, Alice + Olivia was among the first adopters of Instagram’s polling feature and has employed extensive testing on its website in an effort to optimize its user experience.
Read more at Glossy.