Birchbox is using its retail space to track customers offline

Birchbox co-founder Katia Beauchamp describes the Soho store as a “laboratory.” It’s designed to reflect its online presence with iPads that showcase product reviews and a beauty bar where customers can test out different looks.

By: Aimee Groth. Source: Quartz


Why Birchbox Is Going Brick-and-Mortar

The try-and-buy online beauty company is up and running in SoHo. Here’s what went into Birchbox’s expansion into the offline business.

By: Graham Winfrey. Source: Inc.

Birchbox Raises $60M to Make Beauty Products Go Viral

Birchbox Raises $60M to Make Beauty Products Go Viral

Birchbox Inc., a startup that delivers a monthly selection of beauty products to members for a fee, has raised $60 million in a new round of venture funding

By Lora Kolodny. Source: Wall Street Journal

Dollar, Shave, Club is changing men's grooming

Dollar Shave Club

Dollar Shave Club Plots to Take Over Your Bathroom. Friction is building in the American shaving market.

By Kyle Stock. Source: BloomsbergBusinessweek