THE LATEST NEWS IN BEAUTY STARTUP

Birchbox

Birchbox is using its retail space to track customers offline

Birchbox co-founder Katia Beauchamp describes the Soho store as a “laboratory.” It’s designed to reflect its online presence with iPads that showcase product reviews and a beauty bar where customers can test out different looks.

By: Aimee Groth. Source: Quartz

Birchbox

Why Birchbox Is Going Brick-and-Mortar

The try-and-buy online beauty company is up and running in SoHo. Here’s what went into Birchbox’s expansion into the offline business.

By: Graham Winfrey. Source: Inc.