The Latest News in Apparel Startup

Customizable Fashion Is On The Rise

Customizable Fashion Is On The Rise

In an era when brand loyalty is low and demands are high, it makes sense that customization has taken off. Shoppers can design their own Nike sneakers, Brooks Brothers suits, Burberry trench coats and Longchamp bags.

Source: Fashionista

This Might Be The Most Hipster Item Of Clothing Ever

This Might Be The Most Hipster Item Of Clothing Ever

San Francisco clothiers BetaBrand recently introduced a line of shirts with three meters of retroreflective yarn sewn into the fabric, allowing the startup bro’s shirt of choice to double as night-safe cycling gear.

Source: The Huffington Post

No retouching here: Swim line made for ‘real’ women

No retouching here: Swim line made for ‘real’ women

Nettle’s Tale Swimwear Inc. creates locally made, thoughtfully designed swimsuits for women from all walks of life. 20-somethings, 50-somethings, students or seniors, lean or athletic, pear-shaped or hourglass, petite or plus-sized…you name it, we’ll design a suit for it.

Source: Globe and Mail

Techie Fashion Betabrand

Techie Fashion Betabrand

These Comfy Work Clothes Are The Latest Thing In Startup Fashion

By Madeline Stone. Source: Business Insider